DIBONI-Kaluga brand on the European fashion scene

There are many different Houses and Centers in Kaluga: House of Music, Book Centre, Cultural Centre, but there is only one Fashion House, and its name is DIBONI. Moreover, "Fashion House" is not just two words — DIBONI confirms this high status, being a permanent participant of the leading exhibition of Eastern Europe CPM-Collection Premiere Moscow, which takes about 20 thousand professional visitors, representing more than 1,300 international brands and hosts more than 40 fashion shows.

At the 11th competition for the Russian fashion award, DIBONI won in the category "Prêt-à-porter men's clothing line". The factory also became the winner of the contest "100 best goods of Russia" in the category "School clothing for elementary school boys and girls”.

This year the support for DIBONI at the exhibition was provided by the Kaluga region business development Agency, and our brand was among the best from all over the world due to the high quality of products.

"Our exhibition stand was located in a prestigious pavilion, next to leading German companies," says the owner of the fashion house Alexander Popov.

Recently the House of Clothing also visited the "FashionStar-Siberia" exhibition in Novosibirsk, where it found new wholesale customers.

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Alexander Popov noted that before each exhibition, presentations of new collections are organized in Moscow. The presentations show collections for the year ahead, and each region has its own one: the preferences of Moscow and Novosibirsk residents are completely different both in color and in cut.

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Alexander Petrovich also spoke about modern trends:

"The focus of our collection was on a three-piece suit. Elements of the suit can be combined even with jeans. You buy three things, and as a result you enjoy a saving and the possibility to combine and wear one suit for different occasions with a large combination of trendy looks. A jacket, a vest, and trousers can be worn separately or together. It is convenient, beautiful and money-saving"

And if three-piece suits are au courant thanks to the possibility of combination, then men's classic shirt is always on trend:

"No two shirts are alike. Here comfort and quality of tailoring are important. I can say, without boasting, we've got a really cool product! Everyone who buys our shirts wear them with great pleasure. And in the future, they will buy only these shirts, thanks to the unique composition of the fabric and impeccable tailoring. It is very nice to hear thanks for the ease of care for our shirts”

According to Popov, the company owes its positive image to well-coordinated team work and high professionalism of its employees.

Can you see the accurate check fit? Imagine that something is shifted by a millimeter, and it will seem crooked! We “catch” every millimeter”, the master explained, showing a jacket from the autumn collection.

Finally, the fashion designer succinctly spoke about the prospects, noting that the team of the Fashion House intends to conquer new heights, providing high-quality suits and outerwear not only for Kaluga residents, but also for stylish people around the world.

Roman ARTYUKHOV
Original article